Five Ways to Market Your Self-Published Book

People browsing in bookstore

Congratulations! You’ve made it—you’ve published (or will soon publish) your book. It’s been a long journey, and now you’re about to set off on another voyage: marketing your book.

Marketing in an ongoing commitment all self-published authors must take on to 1) get their book in the hands of readers and 2) keep sales momentum going once the initial surge passes.

For self-published authors, sales are typically highest when the book is first released. (That’s when the people you know and the target audience of your book are buying.) So, the trick is continuing to find creative ways to spread the word.

To help you get started, here’s five marketing ideas geared toward building connections with new readers:

  1. Connect with local tastemakers. Word of mouth is a powerful marketing tool, especially when those words come from tastemakers—people and organizations who have influence over what is or will become fashionable. In the book world, that includes book bloggers, local radio hosts and news outlets, book clubs, storeowners, librarians, social media influencers … anyone with a connection to your book’s content. When your book is published, research local tastemakers and pitch it to those who will likely be interested. For example, if you’ve published a book on local history, your town’s newspaper, radio station, and historical society will want to know. Find the best way to connect with tastemakers and start sending your pitch—email, call, message over social media. You never know what will lead to an interview, a review, or an event on an influencer’s platform.
  1. Seek reviews. Speaking of reviews, they are also an extremely powerful marketing tool. According to MarketWatch, 97% of online shoppers say reviews influence their buying decisions. So if your book is listed on Amazon, Barnes & Noble’s website, Goodreads, or another online platform, always encourage readers you meet to leave a review. Also research book bloggers and literary magazines that cover your genre. Discover whether they take submissions. If they do, follow their submission guidelines and send your book in for an honest review. It can be nerve-wracking to ask someone to review your book, but the risk can really pay off. A review from an unbiased source gives you credibility and gets the word about your book in front of a wider audience.
  1. Partner with local stores and libraries. Is there a bookstore or library in your area? Set up a meeting and see if they’d be interested in partnering with you on an event, like a book signing, a reading, or a sale. They may also buy copies of your book, which is a win. And if the store or library has an active social media presence, they may promote your book on their platform, putting it in front of an even bigger crowd of book lovers. No matter what form the partnership takes, connecting with stores and libraries is a great way to reach new readers. Just remember: Always start with a call or email—don’t just show up at the location, tempting as that is in your enthusiasm to share your book. You’re more likely to be positively received if you give the storeowners or librarians a chance to prepare and set up a meeting that works with their schedule.
  1. Establish an active online presence. A blog, a website, a podcast, a YouTube channel, social media pages—whether you use one of these platforms or all of them, it’s important to keep them up to date. Sites that are frequently active are more credible to readers and more likely to be found. A good rule of thumb is to blog or post a video once a month (or more often, if your schedule allows), and post to social media a few times a week. And if you don’t have an online presence? You may miss out on connecting with a wide group of readers in our digitized world. Consider dipping your toe in with one of the platforms listed above. If you do take the plunge, be sure to pick something you’ll feel comfortable using and updating.
  1. Attend author fairs. Author fairs large and small are popping up across the country. These events are like craft shows—authors set up booths, display and sell their books, and talk to patrons and fellow authors. Not only are they a great opportunity to drum up sales, author fairs give you the chance to network with and learn from others who are also trying to market their books. You’ll make friends … and maybe swap some ideas! The best way to learn about author fairs is to research online and keep in touch with any connections you’ve built in the book world. Annual events in Iowa include the Ankeny Authors Fair and Des Moines Book Festival, which both take place in the spring.


Marketing is a long-term commitment, but it can also be fun! These five ideas are just a few of the many creative ways self-published authors have found to get their books in the hands of readers. If you’re interested in getting some help with your marketing campaign, check out the Write Place’s list of book marketing services or email me at


Photo by Pauline Loroy on Unsplash

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Write Place Responds to Baker & Taylor Exit From Retail Wholesale Market

Write Place Bookshelf

On May 1, Baker & Taylor—one of the outlets through which bookstores and libraries may purchase Write Place-published books—announced that as of July 15, 2019, it will no longer distribute books to stores and other retail outlets.

What does this mean for Write Place authors? Most importantly, retailers and libraries will still have access to Write Place titles, even after Baker & Taylor discontinues retail distribution. Here’s why:

  • Write Place books continue to be available for booksellers to purchase through another major wholesaler, Ingram Book Company.
  • Despite leaving the retail market, Baker & Taylor will continue to distribute to libraries. Libraries may also obtain Write Place books through Follett.

Ingram Book Company is now the only major entity in wholesale retail distribution, so there is concern in the publishing industry that Baker & Taylor’s exit will lead to slower deliveries to bookstores and/or raised shipping fees. At this time, no rate changes have been announced by Ingram. Our team will notify you if there are any major changes to their services that will impact your titles.

To learn more about this news, visit the Independent Book Publisher Association website.

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Five FAQs about back cover writing


Movies are right below books on my list of favorite things. So, it’s no surprise that as I was thinking about why back cover text is so critical to a book’s success, my mind came up with this cinema simile.

A book’s front cover is like a movie poster. It catches your eye, gives an impression of the story, piques your interest. You’ll get the title, and you should be able to guess the genre. But much is left to the imagination.

A book’s back cover, on the other hand, is like a movie trailer. You’re introduced to the story, the actors, what the critics are saying. This is when the big sell takes place, where audiences are convinced to buy a ticket … or a book.

That’s why it’s absolutely essential for a book to have a great back cover. But where do you start? How long should it be? Should you include an author bio and headshot? What about praise quotes?

Good questions all. To help you get a great start, I’ve answered the five questions I get asked the most about back cover writing.

Q: Do I need to have an overview of my book on the back cover?

A: YES! A summary is an absolute must. Very few people will buy a book without at least some idea of what it’s about.

The goal is to snag potential readers’ interest by giving them a snapshot of what’s in the book. For fiction, that means setting the scene, introducing your protagonists, and unveiling the conflict … without giving away too much. (Again, think movie trailer.) For nonfiction, you need to tell the reader what the book will do for them, or what they will learn. One way to do that is to feature three to five bullet points covering your book’s main topics.

Remember to keep your description tight—a good rule of thumb is one to two paragraphs for a summary, or 100-150 words. Avoid clichés, like calling your book a “must read.” Leave those review-type comments to the reviewers.

Q: Should I feature review quotes?

A: Praise quotes and endorsements lend credibility to your book … but only if they come from someone recognizable in your genre or field.

No, you don’t need to hunt down J.K. Rowling and ask her to read your new YA fantasy. But you should always ask for praise quotes from someone who is qualified and who carries some clout. An endorsement from a writing teacher or a friend is easy to get but runs the risk of looking unprofessional.

So, how do you get in touch with these recognizable names? You network. Start by Googling local novelists or other writers in your field. Talk to other authors you know and see who they got endorsements from. Once you have a list of potential endorsers, start calling and sending emails or Facebook messages. Writers like to support other writers, so you may be surprised by how many you hear back from!

Q: Should I include an author bio?

A: Author bios look great on back covers, especially if they’re accompanied by a professional headshot. People like putting a face to a name, and if you’ve written other books, it’s a great place to mention them. If you’re a nonfiction writer, your bio is also where you establish your credibility. Don’t be shy about listing degrees earned or awards won.

Be careful not to turn it into a resume, though. Most authors keep their bios to 50 words or less.

Q: Should I feature a quote from the book?

A: An impactful quote from the book is an intriguing addition to a back cover. Be sure you pick something that’s short and powerful—something that ties into a central theme or message of the book.

Q: Do I need to put ALL of this on my back cover?

A: Nope! A summary is essential, but beyond that you need to consider how much space you have to work with. Too much content will overwhelm your reader, so most publishers recommend limiting your total back cover word count to 200.

As far as picking what to include in addition to your summary, think about your audience and what is important to them. For nonfiction books, readers will want to know your expertise and background, so an author bio is a good idea. But for fiction, a mysterious quote from the book or an endorsement from a favorite author might be more persuasive. If you’re still not sure what to include, draw inspiration from other books in your genre. Stop by a bookstore or library and spend some time reading back covers.


Maybe it’s because I love movies—and movie trailers—so much. But as a writer and an editor, back covers are one of my favorite things to work on. They’re challenging, but they’re also an opportunity to get creative and showcase why your book is special!

If you’re interested in getting help with your back cover—or learning about the Write Place’s full range of publishing services—check out our website or email me at


Photo by Danny on Unsplash



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Just write

In 2007, the Write Place published its very first book: The Reel Adventures of a Marion County Angler by Jeff Rowland. Over 10 years later, this funny and light-hearted memoir remains a favorite with readers and Write Place team members.

It may come as a surprise, then, that Reel Adventures almost ended up in a landfill instead of on a bookshelf.

Like many (okay, most) authors, Jeff doubted anyone would be interested in reading his book. It got to the point where he seriously considered abandoning the project altogether.

So what stopped him? What encouraged him to keep going?

In this guest blog post, Jeff tells the story of how he overcame his doubts . . . and the incredible impact The Reel Adventures of a Marion County Angler has had on his life and the life of a close friend.



I still recall that moment of doubt.

What am I doing? Why am I doing this? Who really cares? Those were the thoughts going through my mind as my rough draft went into the trash.

I feel safe in saying that every writer hits moments of doubt. But something inside me made me retrieve that draft and continue piecing together all I had written. I can’t explain the feeling, but I can testify it was one of purpose. I knew there was a reason for what I was doing, but I didn’t know what it was.

Writing a book was a big decision. I had been writing outdoor articles for about three years when the thought of actually publishing a book began to creep into my mind.

I had spent over 30 years angling in Marion County, Iowa, and knew I had much to share. Documenting my stories in memoir form was the path I chose to follow. Once I created an outline, it took me about three months to compile over 20 stories.

That is when I hit the What, Why, Who Syndrome.

That feeling of purpose described above is what compelled me to continue. I didn’t understand the feeling, but I knew something higher than me was driving me to complete the book. Secretly, I had visions of monetary gain. This book was to be about fishing, and I remember thinking, There are 35 million licensed anglers in the U.S. If one percent would purchase my book, I could be doing a lot more fishing.

I knew I had not completed a literary masterpiece, and I did not hit that one-percent mark. But I can now share that the book, The Reel Adventures of a Marion County Angler, was well received in central Iowa and kept me busy for over a year after the publication date.

For instance, about three months after completing my book I received a letter from a reader. Before I opened it, I remember holding in it my hand and thinking, A letter? Who still sends letters? The contents of that letter gave me full understanding of the true purpose of my writing.

The author of the letter, Private Chris Bates from Knoxville, Iowa, had received my book in a care package from home. He was writing from the front lines of a foreign country; he had six weeks to go on his tour and had been struggling until he received my book.

What had lifted him? A story from my memoir. In the first chapter, I shared how my 12-year-old self had snuck into the VA pond in Knoxville to catch some trout that had been stocked for the veterans who used the campus. I was caught by the VA security guard, but I took off running to elude prosecution for trespassing.

Chris and I were separated in age by over 20 years, and the two of us had never met. But in his letter, he confessed he had also snuck into that same pond in his youth and executed a similar evasive move to avoid capture.

Reading this story made Chris laugh out loud and brought back fond memories from his youth. He was writing to me to share his gratitude. The Reel Adventures of a Marion County Angler lifted his spirits and helped him feel that making it to the end of his tour was obtainable—a feeling he had been struggling with before the book arrived.

About a week after Chris returned home—and with permission from his wife—I pulled up to his place with my boat. The two of us shared a day out on the lake, catching a suitable number of crappies.

We didn’t discuss what he shared in his letter much, nor did we have long, drawn-out conversations about the events that put the two of us in the same boat. That’s just the way us guys are. What was present (besides the crappies), was an unspoken comradery and understanding, along with the knowledge that we had established a friendship that could only be described as fate.

While writing The Reel Adventures of a Marion County Angler, I felt I had some entertaining and humorous stories to tell. Not once did I think sharing my stories would generate memories strong enough to make a difference in someone’s life like it did for Chris. Not only did this experience create a friend for life, it helped me fully understand that the gift of writing is an extremely powerful tool.

I am sharing this story for any writer who is hitting a moment of doubt, whether they are just thinking of writing a book or are in the process of doing so.

I have two words of advice for you: Just write!

You never know where it may lead.


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7 publishing trends to watch for in 2018

Whether you’re already a self-published author or you’re just starting to consider self-publishing, it’s always a good idea to keep your finger on the pulse of the industry. To help you stay in the know, we’ve pulled together some notes on what you can expect to see in the world of book publishing in 2018.

Self-publishing will continue to gain ground on traditional publishing.

Self-publishing thrived in 2017. According to Nielsen Book Senior Director of Research and Analytics Kempton Mooney, for the first time ever, the market share of self-published and indie-published books surpassed the market share of big publishers (42% v. 34%).

According to industry experts, this trend is not going away anytime soon. The number of self-published books is predicted to increase even more in 2018.

Non-fiction books will dominate the market.

In 2017, the dramatic increase of political and social discourse impacted many industries, including publishing. The bestselling books of the year were written by public figures and celebrities like Ta-Nehisi Coates.

For authors, the key takeaway is that people want to read real-life stories. Writers of non-fiction books, biographies, and memoirs should take note and consider moving forward with any project they have on hold.

Video book marketing will make a major impact.

According to Digital Information World, 55% of people watch online videos every day. Because this platform reaches a wide audience, it’s wise for self-published authors to post online videos that promote their books. Popular book videos include trailers, interviews, and sneak-peak reads.

If you would like to create a video but have no idea where to start, the Write Place is happy to help. We can assist you with scripting, recording, editing, and online posting. For an example of our video work, watch the author interview we produced for our 2016 Book Contest winner, Bestow On Us Your Grace.

The demand for kid-friendly nonfiction will also increase.

Like adult nonfiction, the demand for kid-friendly nonfiction is on the rise. Books that educate children about important topics and help them understand the world are being published in greater numbers. Popular topics include science, politics, and historical events.

E-books will continue to be a good investment.

Since 2012, online book sales have exceeded brick-and-mortar sales. This includes purchases of both print and e-books; however, while print books certainly aren’t going away, there are several advantages to publishing an e-book that will continue to be relevant in 2018.

There’s more space on the digital bookshelf than on brick-and-mortar bookshelves. Stores will remove books that aren’t selling from their sales racks. However, e-books are unlikely to be taken down by online retailers, so they have a longer shelf life.

If you have published your book as an e-book and have seen a dip in sales, you should consider investing in a new cover, book description, and marketing campaign. These efforts may give sales a shot in the arm.

Book covers still matter.

Despite the old saying that you shouldn’t judge a book by its cover, people definitely judge books by their covers.

Think of it this way: having a well-designed cover is like picking out the perfect outfit for a first date or a job interview. It needs to be interesting and make a good impression since it’s the first thing that will be noticed. If a book cover is boring or poorly designed, readers are less likely to pick it up to see what it’s about, let alone purchase it.

For example, self-published writer R.L. Mathewson went from selling a handful of copies of her romance novel Playing for Keeps to over a thousand after updating the book’s cover.

The Write Place’s team of professional graphic designers has over a decade of combined experience in creating book covers of all genres. If you’re interested in refreshing your book’s cover design or getting a design for a new project, get in touch!

Editing is still key.

Just as a cover design is crucial to making a good first impression, a well-developed plot, strong mechanics, and interesting dialogue are key to holding readers’ attention and giving them a positive view of your book. Typos, grammatical mistakes, and gaping plot holes can leave a bad taste in a reader’s mouth and make them less likely to recommend your book to others. In fact, they may end up posting a negative review on sites like Amazon and Goodreads.

To ensure your manuscript is as polished as possible, it is always a best practice to work with a professional editor. At the Write Place, we offer three levels of editing services to authors.

Have questions about these trends or our cover design, editing, and book publishing services? Reach out to the Write Place team today!

Thanks to Blurb Blog, Marketing Christian Books, Scholastic Book Club, Flavorwire, HuffPost, and Izzard Ink for the tips, info, and statistics curated for this article.

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Announcing No-Fee November Book Contest special


2018-BookContest-graphic-NoFeeNov-web.pngIf you haven’t entered the 2018 Write Place Book Contest yet, ramp up your writing and get the job done this month! For the entire month of November, we are waiving the contest entry fee.

When submitting your manuscript, follow the instructions on how to enter—but skip the entry fee step! Remember, we are accepting entries through December 15, 2017. The Book Contest winner will receive free publication of their manuscript as both a print book and an e-book. Up to nine finalists will be offered a choice of a $200 discount on the quoted publication cost of their manuscript or a $200 discount on the creation of an author website.

You can find the 2018 Book Contest entry form, submission guidelines, and rules here. If you have any other questions, please email

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10 tips for writing a star manuscript


As you may have heard, the Write Place Book Contest will return in 2018!

Every two years, we invite authors across the country to submit their manuscripts to us. Our team of judges reads them and awards one deserving author with free publication of his or her manuscript as a print and e-book.

This time around, we’ll be accepting manuscripts from August 1, 2017-December 15, 2017. Even though that winter deadline may seem far away, it’s always a good idea to get a head start on a writing project. So, to help all you authors out there get started on a new book project or polish an existing one, I’ve put together this list of 10 tips for writing a star manuscript.

Tip #1: Write a book you want to read

As you write, make sure to put yourself in your readers’ shoes. When you read a book, what hooks your attention and entices you to keep reading?

Also, be sure to pick a topic you feel passionately about. As Toni Morrison once said, “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” If you love your story, it will shine through and make your writing stronger.

Tip #2: Make a game plan

Before you get started, jot down a brief summary of your book. Keep it short, but be sure you cover the central conflict and its resolution. From there, draft a rough outline of events. Along the way, make note of any particular scenes you want to include. When you’re finished, you’ll have a timeline of events to use as a roadmap for your manuscript.

Tip #3: Lock down your character list

Whether you’re reviewing a complete manuscript or drafting a new one, creating a detailed character list or family tree will help you keep track of who’s who in your story. Be sure to include details like character ages, physical descriptions, relationships, and name spellings. These details are easy to forget or accidentally change. Having a character guide handy will help you guard against those mistakes.

Tip #4: Flex your cartography skills

To keep track of the places your characters visit, sketch out a map of your setting. You’ll get a clearer picture of the world you’ve created, plus you may end up catching errors or inconsistencies.

Tip #5: Establish a writing routine

One of the best ways to stay on track while writing a book is to set a regular writing routine. What time of day do you feel most inspired? Are you a pen-and-paper author, or do you prefer your laptop? What about location? Do you like writing at home, at coffee shops, at the library?

Once you’ve nailed down those details, commit to blocking out a certain amount of time each day or week to devote to your project and stick to it!

Tip #6: Join a writing group

Feedback is a crucial part of the writing process, and local writing groups are a great way to test your book and get live reader feedback. They’re also a great source of inspiration, motivation, and accountability. There are writing groups all across the country. Do a little Google research today to find the one nearest you!

Tip #7: Don’t fear writers’ block

Every author experiences writers’ block, so don’t get discouraged if you find yourself in a slump! Try stepping away from your book for a day or two. Sometimes the best ideas come when you’re doing something other than writing. If that doesn’t work, try talking out the problem with friends, family members, or fellow writers who are familiar with your book. They might just have the key to unlocking the next chapter.

And the absolute best thing about writers’ block? It always passes!

Tip #8: Silence your inner editor

When working on a new manuscript, it can be very tempting to go back and “fix” what you’ve already written. Resist! This will stall your progress and keep you from meeting your deadline. If your inner editor had its way, you would spend hours and hours rewriting what you’ve already done rather than advancing your story.

Remember: your job is to write a finished manuscript. So don’t worry about tweaking your prose or perfecting your dialogue just yet! (That’s what second drafts are for.) Instead, focus on telling the story from beginning to end. Once you’ve done that, feel free to set that inner editor loose!

Tip #9: Read, read, read

William Faulkner once said, “Read, read, read . . . Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write.” Sometimes, other authors are the best source of inspiration. Get your hands on as many books as you can. Immerse yourself in the genre you’ve chosen to write. Study the conventions of the genre and think about them critically. Discover what you like and dislike. You’ll be a stronger writer for it.

Tip #10: Have fun!

Writing a book is a journey—one that is, admittedly, full of ups and downs. But in the end, there’s no feeling in the world like the sense of accomplishment and pride that comes with putting down your pen or hitting “Save” for the final time. So as you write, make sure you take some time to step back and enjoy the ride!


Feeling inspired? I hope so! Remember, the Write Place will begin accepting entries for the 2018 Book Contest on August 1. If you have any questions about the contest, please visit our website or email


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